A friendly and fun-focused mood demonstrated by bright colours and rounded graphics. Illustrations that create a feeling of love, care, and connection between animals and humans.

As a branding exercise we were required to complete as many logo sketches and variations as possible within five weeks, with feedback and creative touch points each week. Resulting in two successful options that solve the design concerns of the current logo.

The final logo incorporating the human figure was chosen to align wi h the client focus of creating better relationships between animals and humans.

The typeface combination of the wordmark creates a Western ranch feel. The rounded corners of the serif font set a more casual, friendly tone, and the script font pairing adds a fun, lasso-like idea.

The red barn is a landmark of the sanctuary but it's not the main focus of the client's key messaging — rather than being used directly in the logo, I created a red barn icon to be used across other design elements.

Red-orange was chosen as the primary brand colour because of the warmth it gives, and to represent the red barn that is a landmark on the sanctuary property.

To convey the message of Big Sky Ranch accepting a variety of different animals to be rehabilitated, the animal symbols vary from dogs to cows. It also incorporates the theme of rebuilding animal & human relationships. The animal symbols were made with rounded shapes and corners for a family-friendly approach. Although it is friendly, the simplicity of this logo carries a professional tone.

SKILLS
Brand exploration
Illustration
Working w/ feedback
Complete brand guideline package

SOFTWARE
Adobe Photoshop, Illustrator, InDesign

Graphic Design: Bria Sherman