Approaches 01–03 were presented in the first design proposal.

• Feedback: Approach 03 is moving in the correct direction. They would like to see more saturated colours. No earth tones. Use African fabrics as inspiration.

Approaches 04–05 were presented in the second design proposal.

• Feedback: Both options were loved and it was a very hard decision, ultimately Approach 05 was chosen as the final.

Individual Colour Rationale:

Plum
A royal, opulent shade synonymous with wisdom, power, and cultural depth, reinforcing a distinguished brand presence.

Fuschia
A vibrant, strategic accent that signals modernity and creativity, inspired by dynamic African textiles.

Lagoon
A striking blue-green that enhances innovation, adaptability, and strong digital presence.

Vine
Earthy and prestegious, symbolizing, success, and ambition.

Gold
A tribute to Africa’s wealth in resources and its golden legacy in trade and history, reinforcing a prestigious image.

Maroon
Deep and grounding, preventing the palette from feeling overly playful.

White & Black
Ensures balance, contrast, and professional elegance.

SKILLS
Client presentations and research
Colour theory

SOFTWARE
Adobe Illustrator, Adobe Photoshop, Coolers.co, ChatGPT

Art Director: Neil Magadzia
Colour Palette Consultation and Selection: Bria Sherman
Presentation Design: Bria Sherman

The Mojaloop Foundation Website Design, Signage Design, and Event Photography are credited to Virtual Inc. and Mojaloop Foundation.