in-house design
A '70s-inspired cannabis brand producing quality products that aim to simply elevate the everyday of the consumer, both aesthetically and experientially. Encouraging love, empowerment, conscious consumption, and positive connections to Millennial and Gen Z audiences. Feather appeals to the beginner and familiar canna-community members; while respecting and adapting to the regulated product industry.
POSITION
Feather Company, Ltd.
In-House Design/Marketing Manager
[Previous Roles: Intern, Jr. Graphic Designer, and Graphic Designer]
2021–2024
Working collaboratively with our Marketing team to create visually appealing, well-crafted retail displays, conference materials, swag, and other physical campaign assets. Focusing on consistently conveying Feather's image and voice to align with the target audience and various campaign objectives.
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SKILLS
Designing layouts and working with dielines. Sourcing suppliers and preparing print files for production.SOFTWARE
Adobe Illustrator, Indesign, Procreate -
Creative Director: Carly Wall
Art Director: Neil Magadzia,Photography: Jordan Weinz
Graphic Design: Bria Sherman, Neil Magadzia, Carly Wall
photography
With Feather, I occasionally had the opportunity to plan and execute product/content photography. This included set coordination, photographing, and photo editing independently; as well as collaborating with other photographers. I enjoyed gaining more experience in this area!
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Skills: Set planning and decorating, photography, and photo editing.
Software: Adobe Lightroom and Photoshop
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Creative Director: Inspired by Carly Wall
Art Director: Bria Sherman
Photography & Editing: Bria Sherman
digital marketing
Creating B2B & B2C graphic assets for web, video, social media, email, and SMS marketing. Artwork visually complying with the Feather brand design guidelines — retro colour palette, minimalistic layouts, and funky type — and/or campaign specific variations.
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SKILLS
Planning, copywriting, analyzing competitors, remaining current with design trends,SOFTWARE
Adobe CC, Mailchimp, Shopify Email, Instagram, Facebook, TextIt, ChatGPT -
Creative Director: Carly Wall
Art Director: Neil Magadzia
Copywriting: Carly Wall + Leslie Siu + Amanda Brown + Bria Sherman + Virginia Barnes + A.I.
Photography: Jordan Weinz + Bria Sherman
Graphic Design: Bria Sherman, Neil Magadzia, Carly Wall
